We have previously looked at trends in Trends in Player Development and Grassroots Football for the next 10 years. We have conducted the same exercise (below) with regard to Coach Education. If you are involved in coach education please let us have your views on our suggested trends in the comments section below
1. More Emphasis on ‘How ‘to coach: Knowledge is everywhere!
Less emphasis on what to coach but more on how to coach. Student coaches can access knowledge from a variety of sources especially via the internet. Using online translation services Google Translate students in one country can also access the curriculum and the support resources from another country.
2.Less Emphasis on ‘ Courses ‘ as the only means of coach education
Face to Face Courses will be only one of a number of tools used to educate coaches. The days of long residential courses will be numbered as Course lengths decrease Other more appropriate educational tools will be used more frequently to educate coaches e.g. mentoring, work based training, self –directed ,peer to peer learning and e-learning. There will, therefore, be a variety of routes to assessment rather than the traditional course based route to assessment
3.Assessment or Training based learning: The majority of coaches still probably attend ‘courses’ because they are obliged to do so - they want to get the ‘badge ‘.
Coach Education by 2010 will however increasingly start with assessment to establish the needs of the coach. See comparison Assessment or Training Based training below
Assessment will be increasingly based on competences achieved rather than stipulated course hours of study. Self assessment and the videoing of student coaches as part of their coaching practice & assessment will also increase. Additionally coaches will want to organize the evidence of their competences in ‘‘Portfolios of evidence” – probably gathered as an online portfolio-which will include video
4.Web Support towards ‘ Blended ‘ Coach Education:
E-learning will be used much much more to support face to face teaching and also to migrate as much of the ‘knowledge ‘ aspects of the coach’s education ( e.g. theory ) to e-learning so that contact time can be increased with student coaches to improve their competences in ‘how ‘ to coach.
The web will be a key aspect in how Federations add value to their face to face programmes,compete for coach education business globally and meet the challenges listed for 2020.See the work of FA Learning ,KNVB ( Holland) and DFB (Germany) in providing web based support as part of the ‘blend ‘
5. Work Based Training:
Work and family commitments will mitigate against long residential courses. KNVB (Dutch FA) have introduced Reality Based Learning involving short 3/ 4 day non residential course modules being delivered at clubs at UEFA ‘B’ Licence and UEFA ‘A’ Levels. The FA of Ireland in 2011under their Dutch Technical Director, Wim Koevermans, have also introduced this type of programme. Increasingly as ‘networks ‘of clubs emerge, clubs will increasingly take on the responsibility of coach education for the coaches in the network of their feeder clubs. As an example AZ Alkmaar ( Holland) have a network of over 300 clubs in several countries and regularly provide ongoing education for coaches at these clubs via online and workshops.See AZ Almaar
6. Evidence Based: Student Coaches will increasingly expect information about the game to be substantiated by evidence to include objective data and video. Expect Coach Education by 2020 to include assessable modules on how well coaches can ‘code ‘games and analyze those using commonly accepted evaluation criteria. We are getting there with our next LMA School of Football Management Course . See Performance Evaluation Course
Coaches will be expected to master and be evaluated on a variety of communication skills to match players’ needs. These will involve both face to face communication and involving technology. Expect Coach Education by 2020 to include assessable modules on how well coaches can edit and use video to communicate with players. Communication skills will therefore be taught and assessed through a whole range of mediums. In face to face communication expect specific, extensive modules on topics such as “Listening”, “Questioning “& “Body Language “ .Communication will be more than your voice !!
8.ICT Competences ( Information & Communication Technology ) will be included in all Coach Education:
By 2020 most players in Europe and North America will be ‘ digital natives ‘ :they will have grown up with digital devices – DVD Players, Mobile telephones, the web and will expect their coaches to be able to use technology to assist their development as players. Coach Education will therefore need to provide training where appropriate in the use of all information and communication technology for ‘digital immigrants’ –those of us born before the web became so widespread! To attempt to establish the needs of ‘digital immigrants’ we have created a popular questionnaire on this blog for coaches to complete in return for some FREE resources. See Online Survey
The solutions to technical or tactical problems are most likely to involve some aspect of leadership skill. Increasingly – and not before time - ‘leadership skills’ will be included in coach education programmes.
The LMA School of Football Management has started on this path with its popular first course ‘ Creating a Culture of Excellence ‘For further details of the course, instructions on enrolling and to see some video clips of the course click here:LMA Course 1' Creating a Culture of Excellence'
You can see what coaches who have completed this course say about the course at this link:
10. Choice: In multi- cultural societies, as in any education market, student coaches seeking qualifications at the higher levels who also can speak more than one language will seek out the education programmes of the Regional and National Federations that suit their needs most appropriately-especially as we predict more of the training will be provided online .
If we accept that football will continue to be a global, cosmopolitan game then coach education will increasingly be provided to allow student coaches to choose education programmes in different countries. Expect to see more National Associations providing coach education in languages other than their own e.g. non English speaking National Associations providing coach education in English and English speaking National Associations providing coach education in Spannish, Arabic, Mandarin and Japanese!